Our Story

World Leader On On-Vehicle Wheel Protection


AlloyGator established as a company.


Partners and trademarks worldwide.


Distributors around the world.


Wheels protected by AlloyGators.


AlloyGator is acknowledged as the world leader in on-vehicle wheel protection and was born in 2005 when Curt Rathbone, now Group Managing Director of AlloyGator Ltd, kerbed one of his wheels on the way to a sales appointment. 

Like many other drivers, Curt was passionate about his car’s aesthetic and tired of paying for wheel refurbishments. 

The latest scrape got him thinking… was there anything on the market to prevent kerb damage? And if there wasn’t, there should be.

AlloyGator - The Brand

Independently owned AlloyGator™ Ltd was incorporated in 2007 and is headed up by a team of automotive professionals, with a combined industry background of almost five decades. As keen motorsport enthusiasts our team is passionate about both performance and style.

From the initial launch in 2010, we have received considerable attention from the worldwide automotive market and the motoring press and received a number of awards including the coveted Auto Express Product of the Year. With a commitment to innovation, quality and customer support, we have seen sales of our products double year on year.

Tried, Tested, Trusted

Made from super-tough nylon and fitted between your alloy wheel and tyre, AlloyGators provide superior alloy wheel protection against alloy wheel kerb and pothole damage.

AlloyGator is not only passionate about wheel protection but style which means we offer AlloyGators in 14 colours, to give our customers the option of subtle wheel protection or something more eye-catching.

Tried and tested, AlloyGator has been adopted as a preferred wheel protection solution by customers globally because of its unbeatable quality and durability.

MEET Our Top Dogs (And cats)!

AlloyGator Top Dog Team

Curt 'Rocky' Rathbone

Managing Director

AlloyGator Top Dog Team

Steph 'Daisy' Rathbone

Marketing Director 

AlloyGator Top Dog Team

David 'Megan' Harvey

Finance Director

Adam 'Max' Mansbridge

General Manager

Maddie 'Molly' Anderson

Customer Service Advisor


AlloyGator Top Dog Team

Jan 'Batty' Holden-Pugh

Warehouse Manager

Alex 'Eleanor' Sorrentino

Marketing Manager

Oliver Lewis

Field Service Engineer

Thomas Cash

Financial Controller


Charlie Lewis

Junior Accounts Assistant 

Scroll to Top