Benefits of becoming a trade partner

Why sign up for an AlloyGator trade account you ask? Well, take it from us, if you’re in the trade and don’t have one, you’re missing out!

Opening a trade partner account provides loads of benefits including discounts, exclusive deals and offers, plus priority delivery. We offer our end-user customers a supplied and fitted option which, without our carefully selected, trained network of AlloyGator trade partner accounts, we couldn’t support.

From discounted trade pricing to advertising your services on our website and offering trade credit terms (subject to status), we offer a great opportunity to increase business revenue, bring in new customers and raise profit through our trade partner account programme.

Our MIRA tested, TUV Approved, Award Winning wheel protectors are globally recognised as the market leader in on-vehicle wheel protection.

Now approved by major vehicle manufacturers and represented in main dealers through to smaller independent service and repair workshops, tyreshops and bodyshops, AlloyGator offers a sizeable additional business opportunity to the automotive trade.

Partners in more than 50 countries around the globe use AlloyGator trade partner accounts to stock and supply the product to discerning motorists and fleet users who are keen to prevent costly damage to expensive alloy wheels or add a degree of style and personalisation to their car. Many drivers also choose to install AlloyGator to cover up existing damage.

Most car dealerships and workshops regularly face demands for a wheel protection system for customers who are repeatedly kerbing their wheels and struggle to find a solution that they feel happy to offer their customers. Partnering with AlloyGator gives professional businesses a tried and trusted solution to offer their customers and keeps them coming back for maintenance.

Many of our partners choose to offer AlloyGators to customers when they purchase a new vehicle, pricing the product into the finance package, making the product an affordable solution to alloy wheel protection to the end user.

Our partners offer wheel protection to their customers whilst their car is on site for service or repair and many of them have AlloyGators fitted to their staff fleet and courtesy cars, keeping their own wheel repair costs to a minimum.

AlloyGators provide workshops with an ideal opportunity to generate incremental revenue through the additional labour sales required to fit the protectors, along with increased parts sales and healthy margins on the product itself. The fitment of AlloyGators takes under 1 hour and also provides workshops with the opportunity to examine and identify any other steering and suspension maintenance issues which could result in further work.

Customer retention has been proven as customers come back to replace damaged profiles or simply to refresh their set or change the colour. Customers who use our fitters are very often new customers who can be converted for other vehicle maintenance services if they receive great service. Once a customer has AlloyGator rim protectors fitted they are likely to return to the AlloyGator fitter for tyre replacement and repair.

Through our 5 Star Fitting programme (selection process applies), customer bookings are placed through our website and product sent directly to the chosen fitter. This is an easy income for 5 Star fitting partners, in addition to sales driven by their own advertising, plus walk-ins and referrals. Our 5 Star fitters also hold stock to fulfil local sales. We are strategic when appointing new fitters, considering the proximity of other AlloyGator fitters and their target markets. This gives every fitter the best chance of success and offers end customers a choice, based on market profile.

Still not convinced? Then take the word of an Industry Guru!

‘I’ve lost count of the number of cars I’ve put AlloyGators on and they’ve genuinely saved me thousands over the years. How do I know this? The one time I didn’t get round to fitting them on a Range Rover a certain family member (who shall remain nameless) did all four rims in a week. The wheel refurb cost added up to £500.’

‘I think AlloyGators are the best there is.’

Quentin Willson – Motoring Journalist and Broadcaster

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