Dealership case study
Romford kia
Romford Kia are an AlloyGator trade partner in the UK and are proud to be offering the AlloyGator product range to their customers.
Like all car dealerships, Romford Kia, were facing regular demands for a wheel protection system from customers who were repeatedly kerbing their wheels. Romford Kia were struggling to find a suitable solution that they were happy to offer their customers.
After hearing about AlloyGator’s reputable brand image, worldwide distribution network, and the development work that AlloyGator have completed with the car manufacturers whose products they already sold, Romford Kia considered selling our tried and tested wheel protection system as a supplied and fitted product through their dealerships. AlloyGators would enable Romford Kia to help their customers protect their alloy wheels, as well as offering them the opportunity to customise the look of their vehicle by choosing from fourteen stylish colours.
Since partnering with AlloyGator, Romford Kia have been able to offer their customers an affordable, durable and stylish solution to wheel protection.
“AlloyGators have also helped when it comes to part exchange appraisals, as our customers with AlloyGators have much better condition wheels, enabling us to offer a better price. We also put AlloyGators on all our demonstrators and service loan cars; these protect our investment and act as a good display for the AlloyGator products.” David, Romford Kia
AlloyGators protect alloy wheels against kerb damage, and can even be used over some existing damage.
Romford Kia have maximised the product’s upselling potential, and offer AlloyGators to customers they engage with across all departments, from sales right through to servicing.
AlloyGators have helped Romford Kia to increase their retail service hours, new car sales and ultimately their annual profit.
Over the past 12 months, Romford Kia have fitted over 103 sets of AlloyGators with over 40 of these fitted to their own vehicles, generating at least £4500 in profit.
Romford Kia offer AlloyGators to customers when they purchase a new vehicle, pricing the product into finance packages, maintaining perceptions of the product as an affordable solution to alloy wheel protection.
AlloyGators are also offered to customers while their vehicle is on site for servicing, Romford Kia enjoy the benefit of regularly returning customers.
Romford Kia’s current model has great potential. At the moment approximately 80% of customers are upsold AlloyGators. Romford Kia are aiming to increase this by 20% year on year.
Bassetts Group
The Bassetts Group are an AlloyGator trade partner in the UK and are making a significant profit from offering the AlloyGator product range to their customers.
The Bassetts Group own a number of dealerships including two Honda, three Citroen, three DS and two Nissan dealerships located in the southern and western regions of Wales.
Like all car dealerships, The Bassetts Group, were facing regular demands for a wheel protection system from customers who were repeatedly kerbing their wheels. Bassetts were struggling to find a suitable solution that they were happy to offer their customers.
After hearing about AlloyGator’s reputable brand image, worldwide distribution network, and the development work that AlloyGator have completed with the car manufacturers whose products they already sold, The Bassetts Group considered selling our tried and tested wheel protection system as a supplied and fitted product through their dealerships. AlloyGators would enable Bassetts to help their customers protect their alloy wheels, as well as offering them the opportunity to customise the look of their vehicle by choosing from fifteen stylish colours.
Since partnering with AlloyGator, The Bassetts Group have been able to offer their customers an affordable, durable and stylish solution to wheel protection.
AlloyGators protect alloy wheels against kerb damage, and can even be used to cover up existing damage. The product can also protect against damage caused from pot holes.
Bassetts have maximised the product’s upselling potential, and offer AlloyGators to customers they engage with across all departments, from sales right through to servicing.
AlloyGators have helped Bassetts to significantly increase their retail service hours, new car sales and ultimately their annual profit.
Over the last 12 months, The Bassetts Group have purchased over 1000 sets of AlloyGators, generating £152,180.00 in profit.
“AlloyGators have been a game changer for us. Our dealerships really benefit from selling such a reputable product. Not only do they look great, they have also helped us generate new business, added additional profit and saved us a lot of money.” - Neil Cotton – Bassetts Group
Bassetts offer AlloyGators to customers when they purchase a new vehicle, pricing the product into finance packages, maintaining perceptions of the product as an affordable solution to alloy wheel protection.
AlloyGators are also offered to customers while their vehicle is on site for servicing. Studies show that 80% of customers are upsold products when visiting service departments, with an average sale value of £250.00. AlloyGators are designed to be damaged, meaning Bassetts enjoy the benefit of regularly returning customers.
The Bassetts Group’s current model has great potential, if 80% of those customers are upsold to an average value of £250, this would generate an additional £217,000 in revenue, bringing generated profit to over £369,000 per annum.
If you think AlloyGators could help you improve your annual turnover, select from one of five partnership options to start generating extra profit today.