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Registered Office
AlloyGator Limited,
61 Heming Road,
Washford Industral Estate
Redditch, Worcestershire,
United Kingdom
B98 0EA
+ 44 1527 909801
AG Auto: Upgrades & Repairs
Company Reg No: 6226009
joining forces: alloygator and rimblades unite to redefine alloy wheel protection
AlloyGator Group Ltd. is proud to announce a significant milestone in our journey towards offering comprehensive wheel protection solutions. On January 30, 2024, we completed the acquisition of Rimblades Ltd., a key player in the alloy wheel protection market. Known for its innovative DIY rim protectors and styling accessories. This acquisition marks a pivotal moment in our quest to dominate the wheel protection sector.
A New Era in Alloy Wheel Protection
This acquisition is not just a simple addition to our product line but a strategic alignment of visions aimed at redefining alloy wheel protectors’ standards. Rimblades has carved a niche in offering easy-to-install protection for alloy wheels. Thus, complementing AlloyGator’s mission to provide unrivalled protection against kerbing and wheel damage.
The inclusion of Darren Bowden, founder of Rimblades, into the AlloyGator team as the new R&D Director underscores our commitment to innovation and excellence. This union is poised to leverage the strengths of both brands, enhancing our R&D capabilities and ensuring that our customers have access to the best in class protection for alloy wheel protection.
Strategic Growth While Preserving Wheel Protection Values
In maintaining AlloyGator and Rimblades as separate entities, we’re embracing a strategy that leverages their unique strengths while preserving their distinct brand identities. This approach not only allows each brand to continue specialising in their respective areas of expertise. AlloyGator in advanced alloy wheel protection and Rimblades in stylish, functional rim enhancements. This enables us to tailor our products and marketing efforts more effectively to meet diverse consumer needs. By focusing on what each brand does best, we ensure that our customers continue to enjoy the high-quality, specialised products they’ve come to expect.
Simultaneously, this separation lays a fertile ground for innovation. As we operate within the same umbrella, shared insights and collaborative efforts are expected to drive forward new developments in alloy wheel repairs and protection sectors. This unique dynamic encourages a synergy that is rare in acquisitions, as we explore new possibilities and advancements together.
The Future of Alloy Wheel Protection
As we move forward, our focus remains on delivering exceptional value to our customers. By combining AlloyGator’s robust protection technology with Rimblades’ aesthetic DIY appeal, we are set to offer a comprehensive portfolio of solutions that cater to a wide range of needs. From the everyday driver to the car enthusiast seeking both style and substance in alloy wheel rim protection.
This acquisition is more than just a business move; it’s a step towards reshaping the future of wheel protection. We invite you to explore our enhanced product offerings and join us as we set new benchmarks in the industry.
If you’re ready to explore the premier solutions in alloy wheel protection and styling, we invite you to dive deeper into our offerings. For the ultimate in wheel protection, visit AlloyGator. To discover how Rimblades can add that perfect finishing touch to your vehicle, head over to Rimblades. Together, we’re setting new standards in vehicle care. Connect with us, and let’s ensure your wheels are not just protected, but also showcase your style. Your journey to superior wheel care starts here.